搜地365-2026年第28周房地产市场周报

本周摘要 / Weekly Summary

中文：2026年第28周（7月6日—7月12日），楼市进入7月，政策端迎来里程碑式变局。二级市场方面，30城新房成交约172万㎡，环比-37.1%（季节性回落），同比+14.6%，一线城市52万㎡（同比+42.5%）延续高增长；20城二手房成交28,366套，环比-2.5%，同比+14.1%，三四线城市同比+29.7%表现突出。政策层面，7月六部委联手出台"史诗级"一揽子新政：首套首付15%、二套25%、3000亿保障房再贷款全额投放、公积金条例史上最大幅度修订（首套利率2.6%、覆盖灵活就业）、卖旧买新税费减免延至2027年底、"四取消四降低两加码"框架全面落地。一级土地市场，300城宅地出让金116亿元环比大幅下降，但杭州萧山世纪城核心宅地经98轮竞价由保利发展46.05亿元斩获（溢价率26.7%、楼面价4.8万元/㎡），北京海淀四季青地块起拍85.55亿元为年内最高。不良资产领域，金科股份联合家乐福推出"金WALK"社区商业品牌，通过"资本+运营"将零售业困境资产与房企商业运营对接，开创存量资产盘活新模式。不良资产领域数据密集：银登中心上半年不良贷款转让1011亿元（同比+14.6%），个贷不良占比超80%；24家消金公司挂牌转让规模突破500亿元创历史新高；浦发银行集中挂牌72亿信用卡不良包；商业银行全行业上半年处置合计超5000亿元。大宗资产交易亮点频出：拼多多33亿元自有资金收购上海陆家嘴星展银行大厦整栋物业，成都万象城84.75亿元成交并以104.998亿元发行全国最大规模机构间REIT上市，上海上半年大宗资产成交35宗233亿元同比+47%。

English: For the 28th week of 2026 (July 6-12), the real estate market entered July with a landmark policy overhaul. In the secondary market, 30 cities recorded 1.72 million sqm of new home sales, -37.1% WoW (seasonal decline) but +14.6% YoY, with Tier-1 cities at 520,000 sqm (+42.5% YoY); 20-city second-hand home transactions totaled 28,366 units, -2.5% WoW but +14.1% YoY, with Tier-3/4 cities leading at +29.7% YoY. On the policy front, six central ministries jointly unveiled a sweeping reform package in July: minimum down payments at 15%/25%, full disbursement of the 300 billion yuan affordable housing re-lending facility, the largest-ever revision of the Housing Provident Fund regulation (first-home rate 2.6%, coverage extended to flexible workers), tax relief for "sell-old-buy-new" extended through 2027, and the "Four Cancellations, Four Reductions, Two Enhancements" framework rolled out nationwide. In the primary land market, 300 cities recorded 11.6 billion yuan in residential land transfer fees, sharply lower WoW, but Poly Developments won the Hangzhou Century City core parcel at 4.605 billion yuan after 98 rounds of bidding (26.7% premium, 48,000 yuan/sqm floor price). Beijing's Haidian Sijiqing parcel was listed at an opening bid of 8.555 billion yuan, the highest of the year. In the NPA sector, Jinke Corporation partnered with Carrefour to launch the "Jin-WALK" community retail brand, achieving a new asset revitalization model combining distressed retail assets with developer operational capabilities. The NPA sector saw Yingdeng Center NPL transfers reached 101.1 billion yuan (+14.6% YoY), individual NPLs exceeding 80%; 24 consumer finance firms transferred over 50 billion yuan, a record high; SPD Bank listed 7.2 billion yuan credit card NPL packages; total banking sector NPL disposal exceeded 500 billion yuan in H1. In the CRE market, PDD acquired Lujiazui DBS Tower for 3.3 billion yuan in cash; Chengdu MIXC traded at 8.475 billion yuan and listed a 10.5 billion yuan inter-agency REIT, China's largest; Shanghai H1 CRE transactions hit 23.3 billion yuan (+47% YoY).